Burgers: logo

When creating a logo for “A Little Bit of Heaven,” the sketches were made with the idea of emphasizing a connection between good and evil. Said sketches were meant to create a logo that was playful and organic, but abstract; with a distinct, cartoon style. Most designs focused on celestial themes, but the sketch used involved the devil/angel theme as it worked well with what the company wanted.

I initially aimed for a masculine all-black logo with a hint of red to emphasize a devil theme, inspired by the client’s name, “Heaven.” It felt dull, so I opted for a less stylized burger and more color. The halo was a great touch, and I focused on adding colors, drawing inspiration from burger imagery. To balance the design, I decided to go with a more cartoon feel to the logo alongside colors that were more “devil-ish.” The final logo is playful yet refined, capturing the theme well.